May 15, 2012

Placement At The Mad Agency (day 2)

So to continue my blog diary of my placement, I know your gripped to the edge of your seat.

Today I spent all day in front of a Mac at my desk (I have my own desk proper designer now haha!) On InDesign a program that I am falling in love with, designing layouts for the project that I have been set, which I have enjoyed my current designs are looking a little amateur, in style but there are some good parts that tomorrow I intend to pull out from it, and push further to move the design and style forward, I also intend to look more into the colour pallets I am using and decide what typography’s are working well and creating the right feel. 

All in all another productive day.

May 14, 2012

Placement At The Mad Agency (day 1)

Ok so today I started my work placement at The Mad Agency.

The Mad Agency is a small advertising and publication company in Horton.

They mainly deal with branding,advertising and creating things such as brochures and booklets for various companies.

Today I was put in at the deep end with developing idea’s for one of their current projects, and drawing up sketches for layout’s (I cannot disclose what it was for). 

So I started with surfing the web to get some ideas and started writing anything that poped into my head down and then started to sketch out layouts, and coming up with catchy titles etc, I was also given the task of evaluating a couple of layouts on some leaflets, so finding things such as widows, orphans, looking at the leading, Kerning, typo’s etc.

Tomorrow I have to present my ideas and no doubt have them thrown in the bin and come up with something else haha ! But I am enjoying the challenge.

May 14, 2012
The Mad Agency
May 9, 2012 • 1 note

Above are some very poor quality images of my finished magazine the photo’s don’t do it justice but they just give an idea of how it looked.

May 8, 2012

Screen shots of the two paragraph styles I have working on my body copy to make it easy to change if necessary, also so that you can easily distinguish between a question and an answer.

May 8, 2012 • 1 note
My evaluation.

My evaluation.

May 8, 2012

The above children’s books are the similar size and shape to my magazines design, and making it physically child like and playful. 

Little miss and Mr men.

May 8, 2012
My type Spec for my InDesign document.

My type Spec for my InDesign document.

May 8, 2012

Above are some examples of binding.

The saddle stitch is one of the simplest binding techniques, which looks simple and is easy to do with either thread, or staples even wire if you wanted to.

The japanese binding includes making a specialist hard cover to protect and hold the spine together, it looks good and makes a strong book, you can also do different kinds of stitches to hold it together and make it more decorative.

The thermal bind can look good and gives a similar feel to it as a perfect bound but is a cheaper option, and similar to perfect bound in how the pages are put in singularly.

The perfect binding is one of the most expensive but looks great and means you can have a full hard cover over your book, the pages are put in, in stacks.

May 7, 2012 • 200 notes • GQ

Love the way type and colour has been used to create an attitude in these two pieces .

gq:

Mother’s Day Cards
From Your Subconscious

This Mother’s Day, send her a card to let her how you really feel. Concepts by Drew Magary, photo illustrations by Josephine Schiele.